According to the author, ‘this is the first media-rich, multi-touch iBook textbook on this subject in the world’
A very useful resource for anyone involved in research.
If you have an iPad, iPhone, or Mac download your free copy from:
Published by the University of South Wales (USW), Research Methods for Business Students, Managers and Entrepreneurs is a media-rich, Multi-Touch iBooks Textbook, which provides a foundation for research, both for academic study and for practical application in a business environment. Video, audio and image gallery illustrations bring key concepts and examples to life, while a detailed case study runs through the book, following the experiences of a (fictional) student to see how she approaches the challenges and requirements that arise at the different stages of her research project. At selected points in the main text, a reflective activity is introduced to encourage the reader to consider or explore the aspect under discussion.
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